I will be working today preparing my press releases to send out my promo books hopefully next week. Do you know how to prepare a good press release? It's not as easy as just sending a notice your book is out in publication. The first line has to get someone's attention. The first paragraph had better grab them, or your press release will go to File 13. It's actually an art to describe your book in one sentence. Think of it as your elevator speech. You know when you are on an elevator for about 20-30 seconds and you strike up small talk. Could you tell someone about your book or product in that 20-30 seconds that would grab their attention?